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There was a marked slowdown in the mobile game market in 2025, with a counter-skilling of strategic games, with 56 per cent of AI marketing penetration

AppMagic data show that the growth rate of mobile games will slow in 2025. The increase was only 0.2 per cent over the same year, while downloads increased by 4.6 per cent.

rageguide 02/06/2026

Game Tools

Global top-level hand-swap distributors over-reliance on applied store payments and DTC changes to re-share industry values Bureau

Appcharge published a new data report showing that the direct-to-consumer (DTC) model in mobile games has been decisively transformed from an experimental phase to a core income system.

rageguide 01/16/2026

Game Patches

X-modified user-generated AI-related risks are self-responsible.

On December 24, X officially installed a new feature, Photo Editor, which allows users to edit the images attached to the post directly through the Generating AI. Non-authors can also use it to raise misperceptions of abuse, and the content of the service provision, which was amended on December 16, has received renewed attention.

rageguide 12/29/2025

Game Tools

The former SIE high-ranking Yoshida Shuhei said it was difficult to catch up with the pace of the Chinese game.

The former senior director of SIE (Sonny's Interactive Entertainment) and now head of the independent game company Yosp, Yoshida, participated for the first time in China's largest independent game fair, WePlay Expo 2025, and confessed to seeing "the evolution of the Chinese game industry."

rageguide 12/09/2025

Game Tools

The New York Times claims that Saudi Arabian sovereign funds are in short supply.

According to the New York Times, the Saudi Arabian Public Investment Fund (PIF), after the acquisition of EA, has begun to overstretch investment funds and to make new investments, partly because of some of the loss-making projects.

rageguide 11/27/2025

Game News

Game markets are polarized between rich and poor: rich groups support 3A markets and ordinary players turn to free games

According to Matt Piscatla, a senior analyst in Circana, the current player consumption pattern is becoming increasingly polarized. The 70-dollar full-cost 3-A game continues to be supported by more "rich" groups, while more economically constrained players go to mobile and free games.

rageguide 11/19/2025

Game Patches

How can the national production drama make a new breakthrough in a secondary breakout?

It is only through a deep integration of IP, precision and localization that national production can truly emerge from the “subwall” and become an important pillar of the national theatre market.

rageguide 11/15/2025

Game Tools

How can the national production drama make a new breakthrough in a secondary breakout?

It is only through a deep integration of IP, precision and localization that national production can truly emerge from the “subwall” and become an important pillar of the national theatre market.

rageguide 11/15/2025

Game Tools

How can the national production drama make a new breakthrough in a secondary breakout?

It is only through a deep integration of IP, precision and localization that national production can truly emerge from the “subwall” and become an important pillar of the national theatre market.

rageguide 11/15/2025

Game News

How can the national production drama make a new breakthrough in a secondary breakout?

It is only through a deep integration of IP, precision and localization that national production can truly emerge from the “subwall” and become an important pillar of the national theatre market.

rageguide 11/15/2025