Odeeo, an audio advertising platform in the game, works with Wondercraft at the AI Creative Studio to help advertisers quickly generate multi-voice audio advertising. This integration will result in full funnel tracking of audio advertising, reducing the creative production cycle from weeks to minutes by branders, while enhancing local efficiency and investment return validation.
Odeeo emphasized that the collaboration provided game developers with a non-invasive realization programme that matched the game scene and enhanced the player experience. Since 2021, Odeeo ‘ s non-disruptive video advertising technology has achieved uninterrupted user reach. Today, with the help of the Wondercraft ‘ s AI platform, brands can produce audio studio sound, multilingual localization and customized advertising.
“Audience ads can finally keep pace with the spread of culture,” said Odeeo’s CEO and co-founder, Elad Stern, “through Wondercraft, marketing staff can produce dozens of localized, personalized audio ads from creative concepts in minutes and verify their impact on the overall audio mix.”
The co-founder of Wondercraft, Oskar Serrander, added: “Our AI intelligent Wonda can generate and localize a lot of advertising ideas through simple dialogue. Cooperation with Odeeo has introduced this capability into mobile games, one of the most participatory forms of advertising today. Not only can advertisers attract players through personalized video games, but they can do so more efficiently and economically.”
Odeeo, an Israeli start-up company founded in 2021, focuses on voice advertising in mobile games, which aims to provide developers with a non-invasive liquidity programme while also connecting advertisers to a large audience of over 3 billion players worldwide. Its platform works with top mobile game distributors through a dedicated SDK, covering more than 150 countries, with more than 250 million monthly active users and 12 billion monthly advertising requests.
Wondercraft, an AI audio content creation platform founded in 2023, is based in London and New York and is supported by investments such as Y Combinator and Eleven Labs, serving over 250,000 creators in 110 countries. Wonda, its core product, is an AI agent that generates and edits audio/video content through natural language dialogues, covering advertising, podcasts and sound books without the need for complex editing software. On the basis of models such as Claude, ChatGPT and ElevenLabs, Wonder supports the localization of more than 50 languages, allowing users to customize their tone, length and sound and quickly generate high-quality advertising.
In collaboration with Odeeo, the Wondercraft ‘ s AI technology was incorporated into the game ads, and advertisers could significantly shorten the life cycle from creative to online by creating multilingual, personalized audio advertising in several minutes through Wonder.
Earlier this month, Odeeo, in collaboration with Claritas, launched a full funnel impact measurement system to provide marketers with a unified performance view of streaming media, podcasts and game channels.
