According to the Daily Women’s Clothes, Loewe, a Spanish luxury brand under the banner of Luway, has made a short play called Say Yes to Love, which is based on recent hot marketing. The series consists of five volumes of approximately 45 seconds each. In his statement, Loewe stated that the play had told a story of unexpected romantic encounters, “the eternal philosophy of making considered choices, learning to let go and believing in fate to organize future encounters”.
Loewe explained that it chose popular short play forms in order “to attract a vibrant and diverse audience that has become part of the Loewe community”. The story was written by a famous Chinese writer, Qin Qin, who highlighted a relic in the 7th New Year series. At the same time, brand-marked Puzzle, Flamenco and Amazona bags were featured in the play.
Qin, in an exclusive interview with the Women’s Day Gazette, said that this simple love story shows how love can be “deep, free and natural”. According to Qin, the script was designed to reinterpret China ‘ s traditional romantic legends in a contemporary, young way. In particular, she was inspired by the ancient poetry of Chinese romance, “If the two relationships are long, they are not in the twilight”, and “When the golden wind comes together, the world wins”.
The seven-event series in Loywe has two unique versions of Ola’s handbags: the blue-skinned oxen and silver-coloured oxkin, both of which are covered with a spicy twig. The fine design of the acupuncture, which incorporates the traditional idea of the craftsmanship and fashion of the brand, has appeared repeatedly in the play, not only as a key tool for the development of the drama, but also as a symbol of the transmission of love.
These classic bags, with their unique design and fine technology, add a strong fashion culture to the short play, and demonstrate to the audience, in submersible silence, the charisma and product features of Rothyway’s brand. Through this clever play-in-the-mart, Royway avoids hard advertising, allowing consumers, while appreciating the play, to naturally impress brand products, and achieves an organic integration of brand promotion and content creation.
